Atlanta-filmed horror/drama The Walking Dead aims at keeping the show alive for 20 years, according to show runner Scott M. Gimple.

Gimple says that he hopes to keep the show going until at least 2030.

“We are trying to do twenty years. The (Walking Dead) comic has certainly done it, and I look forward to every issue,” said Gimple. Speaking at the Paley Center for Media’s annual PaleyFest in LA, he said he envisions a run to rival the Fox juggernaut The Simpsons.

Currently the show just finished its seventh season, with another already confirmed. Gimple reported that he has no concerns about the story going stale.

“We try to reinvent the show every eight episodes. We have this story that is a fidelity to the comic book, but we’re also exploring original stuff, and those things help us go on every year. We want to try do it better, do things we haven’t done, take risks. It’s scary as hell, but as long as we keep doing that the show can go on and on.”

Fans of TWD are loyal and remain interested season after season. However, reports say they have lost 40 percent of their audience since October. Gimple plans to keep the show exciting and fresh to keep fans tuning in.