The Georgia Game Developers Association announced that renowned game developer Jesse Schell will keynote the 11th annual SIEGE this year, October 5-7.

Schell is an award winning game developer who runs Schell Games, and the author of “The Art of Game Design: A Book of Lenses.” Schell’s gaming company has released the “I Expect You To Die” virtual reality game which has been one of the most well accepted VR games released.

“Schell’s focus on educational games has been only one of his successful innovations,” said Andrew Greenberg, SIEGE conference director. “His games go far beyond what most people expect in a game. It is no wonder that his work has been nominated for awards as diverse as our industry D.I.C.E awards, an Emmy, and even a Gold Parents’ Choice Award.”

Schell has been in the industry for over a decade and started off as a Disney Imagineer before starting his own company in 2002. Schell Games’ studio employs over 100 people, and services clients such as Facebook and Legendary. He says he plans to bring his knowledge not only as a developer, but as a studio leader to the SIEGE conference and its attendees.

“Running a game studio is wonderfully fulfilling, but it is not without its challenges,” said Schell. “The skills needed to manage a company are not necessarily the ones needed to develop a successful game. I look forward to sharing with SIEGE attendees some basic principles to help anyone become a better leader within a game studio.”

For tickets and for more information please visit; www.siegecon.net