Comcast/NBCUniversal is launching a new Atlanta program to aid in the assistance of media and entertainment startups.

The program from Comcast Corp. has been dubbed “LIFT: Labs for Entrepreneurs,” standing for “Leveraging Innovation For Tomorrow.” LIFT will offer programs on how to boost a start up, find resources, and bring innovations into the forefront of the market.

While their flagship location is in Comcast’s home of Philadelphia, their goal is to install the program in Atlanta by 2018. Through their collaboration with Techstars, an entrepreneurial network throughout the globe, they will be able to offer mentorship, funds, and other resources to start-ups in Atlanta.

“We are excited to work alongside and learn from some of the best entrepreneurs,” Comcast Cable Chief Business Development Officer Sam Schwartz has said about the program, “while offering access to our experienced innovators to help them grow their businesses and take them to the next level.”

We are still waiting on more details about the Atlanta program and its accelerator partner, but Atlanta is said to be included in this program in an impactful way. Applicants are encouraged to apply by April 2018, once details are released.