The Atlanta technology firm known as onQ raised $7 million thanks to angel investors.

The technology company boasts that its technology is the next evolution of video. “It turns dead, static, video into an interactive, conversational experience,” CEO Jim Marshall said. “Our software can go into both the enterprise and viral space and will have a profound impact. It’s no different than when silent films became ‘talkies.’”

The company’s chairman Jack Alexander stated that their goal is to make digital content and communications more approachable and communal, helping organizations get a better understanding of their audiences voices. The money is going to be invested in product development to push their agenda further, and hoping to double its workforce to 60 employs within a year.