Atlanta marketing agency Moxie premiered the flagship FutureX Live conference in October at its Northyards campus, hosted by Moxie’s VPs of Future Experiences Jerry Hudson and John Rich.
With bookend keynotes by John Gaeta (Executive Creative Director at Lucasfilm New Media) and futurist Jason Silva Emmy-nominated host of National Geographic Channel’s Brain Games), FutureX hosted a full day of discussion, demonstration, and theorization in the realms of augmented reality (AR), virtual reality (VR), 360 video, and mixed reality.
“From original research to the latest creations to prototypes of future experiences, our goal is to educate both our clients and the Atlanta community on all the ways they can leverage the new opportunities that Augmented Reality, Mixed Reality and Virtual Reality make possible,” said Moxie CMO Justin Archer, one of the producers of FutureX Live.
Topics included the history of VR and AR, VR in marketing and branding, storytelling across mediums, VR and AR’s use in and effect on mental health, the technology’s integration into filmmaking. Presenters included experts from HowStuffWorks, Huffington Post, Ryot, USA Today, Meta, Discovery VR, [adult swim], The University of Georgia, Oculus, and more. Additionally, Allan Fowler announced Michael Isaza as the winner of the Kennesaw State University Game Jam. Demonstrations by Groove Jones, Trick 3D, Microsoft HoloLens, and many more were available during the day and during the Moxie All Access after party.