Ashley Adcock-Hill will be taking on the role of vice president, operations for ARRI Rental US, based out of the Secaucus, New Jersey office. Adcock-Hill has spent the last two years heading up ARRI Rental’s Global Rental Systems Development team, leading new systems implementations in the UK and Europe. She has more than 20 years’ operational experience in the US rental industry, so she brings with her a huge amount of knowledge and expertise. As well as preparing ARRI Rental’s US facilities for new systems implementations, Adcock-Hill will be responsible for the processes, structures and overall operational efficiency of ARRI Rental US.

Ashley Adcock-Hill, VP, operations, ARRI Rental US.

Taking over Adcock-Hill’s current role of project leader, Global Rental Systems Development will be Phu Bui. Stepping up from her position as senior project coordinator, Bui will continue to be based out of the ARRI Rental UK office.

Martin Cayzer, CEO of ARRI Rental, comments, “We count ourselves fortunate to have Ashley joining us in this role, with her extensive operational experience in the rental business and her impressive track record leading-high performance teams. The move up for Phu is also a perfect transition and well deserved after two years supporting complex systems integrations. We have every confidence that they will both be instrumental in ensuring that our rental group has the right systems and processes in place for further growth and success, and wish them well in their new positions.”

Phu Bai, project leader, global rental systems, ARRI UK.

Featured on page 98 of the March/April 2016 Oz Magazine.